In-depth analyses of digital markets in Serbia and the region. Who dominates, who is losing ground and why. Each analysis covers market share, channel architecture, organic trends and strategic recommendations - for C-level management making decisions based on data, not assumptions.
44 domains · 6 segments · region as benchmark
NewWho dominates the Serbian medical market - clinics, labs, private practices, CRO, medtech, software
On paper Serbia's medical web looks huge - over four million estimated monthly benchmark visits (SEMrush, not GA4). Once you strip out bg.ac.rs (the entire University of Belgrade, 81% of the raw share) and Philips (equipment maker), what remains is ~700K benchmark visits of real medical care. Led by clinics (MediGroup, Euromedik, Acibadem Bel Medic) and labs (Beo-lab, BioMedica, Aqualab). Private practices grow +11% MoM, health software is web-invisible, and Romania is ten times larger - the mirror for where the category is heading.
KEY FIGURES
~0.7M
Clean care market (artifacts stripped)
+11%
Practices MoM growth - the only live segment
~10x
Romania vs Serbia (7.5M vs 0.7M)
68 domains · 7 countries
NewWho dominates - Serbia, Slovenia, Croatia, BiH, N. Macedonia, Romania, Montenegro
A category where no big number is a clean commercial signal. ~389K monthly visits across 7 countries break down into software login portals, calculators and viral articles - real demand for an accountant is the small remainder. Deep dive into Serbia, signal cleanliness via Top Pages, Google reviews, and revenues from public registries.
KEY FIGURES
~389K
Total sample (7 countries)
91%
Romania: Keez + Smartree share
43/68
Domains below web threshold
21 domains · 6 countries
NewWho dominates the regional ERP market - Slovenia, BiH, Serbia, N. Macedonia, Croatia, Romania
Who dominates the ERP market in the SEE region? Analysis of 21 brands across 6 countries, channel mix, organic trend and a Top Pages signal-cleanliness check. Why three leaders fail the same check that the fastest-growing regional player passes cleanly.
KEY FIGURES
68.2%
TOP 3 control the market
+148.96%
Fastest organic growth (WinMentor)
43.7%
Regional SME segment share
72 domains
NewWho dominates the online pharmacy market in Serbia
Who dominates the online pharmacy market in Serbia? Analysis of organic traffic trends, channel architectures and strategic positions of 72 domains. For C-level management making decisions based on data, not assumptions.
KEY FIGURES
58.3%
TOP 3 control the market
+223.6%
Fastest organic growth
-42%
Largest organic drop