Manufacturers and engineering firms sell through distributors, trade fairs, specifiers and referrals. The business is there, but nobody sees the whole path from enquiry to contract. We build a system where every enquiry has an owner and you know what brought the deal in.
Who the dealers, installers and specifiers between you and the buyer are, and where enquiries lose their trail.
A plan before the fair, follow-up after it, and a clear owner for every contact.
Set up so reps actually use it, with reminders and stages that match your sales cycle.
Strategic narrative and copy in several languages, structured so both Google and AI search understand it.
An engineering group operating from the Balkans to Iceland. We wrote their strategic narrative and website copy in two languages. "The copy on the new website presents ELNOS Group in a more modern and more convincing way."
Mirjana Štrbac, Head of Corporate Communications. Signed recommendation.
Households and projects, with dealers, installers and specifiers between the brand and the buyer. It stalls because nobody sees which enquiry ended in an installation.
From our recent proposals, names withheld.
Our industrial clients also include EGA and Fertico.
We look at the offer and pricing, every channel, the sales flow and CRM, customers after signature and the measurement between all of it. You get a map of the system with the exact places where leads and money leak. The deadline holds if we get access and materials on time.
The order from the map: what gets fixed first, what goes to market and who owns what. The same people who ran the audit carry it out.
Strategy, channels and the technology under them with one team, and one report for leadership. Nothing goes out without a human "go".
In 30 minutes we'll see where your enquiries lose their trail: at the distributor, after the fair or in the CRM.