Long consideration cycles, high-ticket conversion and a dealer channel that never fully controls the customer signal.
Automotive marketing sits between long consideration windows and thin conversion moments - configurators, test-drive requests, service bookings. Add dealer fragmentation and manufacturer control, and attribution turns into a governance problem before it turns into a media problem. We build the commercial system that ties brand-level demand to the dealer-level conversion without losing either.
Manufacturer demand and dealer conversion measured on one plane. No more arguing over which side of the funnel drove the sale.
Reviews, comparisons and ownership content mapped to the 90-day-plus consideration journey - organic, paid and PR working the same story.
Every configurator interaction and test-drive request instrumented as a conversion event, with the CRM handoff to prove impact on sales.
Service bookings, parts, extended warranty run as recurring revenue systems that compound across the ownership window.
Bring us the problem. We'll come back with the commercial system - where the pipeline breaks, what it takes to fix it, and how we'd measure the win.